COM3301   Experiencing Genesys   (30 credits)

Description

This module is an introduction to the processes involved in working with real customers and solving business problems, using agile practices. Students work in teams to develop an effective landing page and marketing strategy, supported by staff from epiGenesys. In a marketing context a landing page is a web page (or a small website) designed for a single objective; in this module the purpose is to inform and persuade customers of the benefits of a commercial software product. The landing page will form a key component of a marketing strategy that has the goal of increasing sales of the product. This module has British Computer Society accreditation and Tech Partnership endorsement.

Reading List